The Human Advantage: Why Direct Selling Doesn't Need More Content

Jac Hodges

Published on: 28/09/2026

After more than 20 years in Direct Selling, I believe one of the industry's biggest opportunities isn't more content, more posts or more AI. It's rediscovering its human advantage. This week I explore how technology can support better conversations.

social medianetwork marketingsocial sellingmarketingbusiness growth tipssmall business strategyhow to grow a small business

You're Doing All the "Marketing Stuff". So Why Isn't It Working?

Jac Hodges

Published on: 24/09/2026

Doing more marketing isn’t always the answer. Sometimes the real problem is that all the individual pieces of your business are working in silos instead of as one connected ecosystem.

social medianetwork marketingsocial sellingmarketingbusiness growth tipssmall business strategyhow to grow a small business

Secret Shop Your Own Business: Would You Buy From You?

Jac Hodges

Published on: 21/08/2026

What happens when you look at your business through a customer's eyes? Try this practical 20-minute secret shopper exercise to find the gaps costing you sales.

social medianetwork marketingsocial sellingmarketingbusiness growth tipssmall business strategyhow to grow a small business

Your To-Do List Is Lying To You

Jac Hodges

Published on: 14/08/2026

Busy all day but still not growing your business? Learn a simple four-part system to prioritise money-making tasks, cut busy work and focus on what matters.

social medianetwork marketingsocial sellingmarketingbusiness growth tipssmall business strategyhow to grow a small business