Should You Be Using Paid Advertising In Your Social Media Strategy?

Should You Be Using Paid Advertising In Your Social Media Strategy?

Should You Be Using Paid Advertising In Your Social Media Strategy?Jac Hodges
Published on: 27/02/2026

Thinking about running paid ads? Discover when paid advertising supports your growth and the costly mistakes to avoid if your strategy, targeting, and messaging are not clear.

Content Creation
Why more followers won’t always fix  your sales problem!

Why more followers won’t always fix your sales problem!

Why more followers won’t always fix  your sales problem!Jac Hodges
Published on: 20/02/2026

More followers will not fix your sales problem. Discover why audience size is not the same as income, what actually drives conversions, and how to focus on clarity, trust and strategy instead of chasing numbers.

Content Creation
You Don’t Have an Engagement Problem – You Have an Audience Problem

You Don’t Have an Engagement Problem – You Have an Audience Problem

You Don’t Have an Engagement Problem – You Have an Audience ProblemJac Hodges
Published on: 06/02/2026

Low engagement is often an audience problem, not a content one. Learn why your business cannot grow without consistent audience building and how fixing this unlocks engagement, momentum, and sales.

Content Creation
Do You Really Need To Be On Every Social Media Platform? And Where Should You Be Showing Up?

Do You Really Need To Be On Every Social Media Platform? And Where Should You Be Showing Up?

Do You Really Need To Be On Every Social Media Platform? And Where Should You Be Showing Up?Jac Hodges
Published on: 30/01/2026

Feeling pressure to be on every social media platform? Learn how to cut through the noise, understand the purpose of each platform, choose the right ones for your business, and build a multi-platform strategy that is realistic and sustainable.

Content Creation