How Did Direct Selling Lose Its Way in the Digital Age?

Jac Hodges

Published on: 12/10/2026

From Facebook's early days to the COVID boom and AI, discover why direct selling has become more complicated and what needs to change.

social mediasocial sellingmarketingbusiness growth tipshow to grow a small businessnetwork marketingsocial media for small businessbusiness growthsocial media strategyhow to get customers from social mediasmall business marketingDirect selling industrydigital transformationAI in direct sellingdirect selling challengesfuture of direct selling

Are You Building a Business - or Just Broadcasting One?

Jac Hodges

Published on: 05/10/2026

Posting consistently isn't the same as building a business. Learn how to turn social media visibility into conversations, customers, repeat sales and sustainable growth.

The Human Advantage: Why Direct Selling Doesn't Need More Content

Jac Hodges

Published on: 28/09/2026

After more than 20 years in Direct Selling, I believe one of the industry's biggest opportunities isn't more content, more posts or more AI. It's rediscovering its human advantage. This week I explore how technology can support better conversations.

social medianetwork marketingsocial sellingmarketingbusiness growth tipssmall business strategyhow to grow a small business

You're Doing All the "Marketing Stuff". So Why Isn't It Working?

Jac Hodges

Published on: 24/09/2026

Doing more marketing isn’t always the answer. Sometimes the real problem is that all the individual pieces of your business are working in silos instead of as one connected ecosystem.

social medianetwork marketingsocial sellingmarketingbusiness growth tipssmall business strategyhow to grow a small business