We've Never Had More Ways to Connect. So Why Are We Having Fewer Conversations?

Jac Hodges

Published on: 19/10/2026

The Human Advantage blog exploring how Direct Sellers can use social media, AI and technology to build meaningful customer relationships rather than simply creating more content.

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How Did Direct Selling Lose Its Way in the Digital Age?

Jac Hodges

Published on: 12/10/2026

From Facebook's early days to the COVID boom and AI, discover why direct selling has become more complicated and what needs to change.

Are You Building a Business - or Just Broadcasting One?

Jac Hodges

Published on: 05/10/2026

Posting consistently isn't the same as building a business. Learn how to turn social media visibility into conversations, customers, repeat sales and sustainable growth.

The Human Advantage: Why Direct Selling Doesn't Need More Content

Jac Hodges

Published on: 28/09/2026

After more than 20 years in Direct Selling, I believe one of the industry's biggest opportunities isn't more content, more posts or more AI. It's rediscovering its human advantage. This week I explore how technology can support better conversations.

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